Welcome Back!
Hello again! We are back! As you may have noticed, it has been a couple of months since our last newsletter. And while we have slowed down All May Prosper Logistics for these last few months, the business is still running, and we are working on accelerating forward once more! However, when I was thinking through some of the reasons for the slowdown and the journey our company has gone through since we started it last summer, I was reminded of how even when things don’t go as planned, they can still work out for our good. And that hopeful approach to life (and business) is the topic I will be exploring today!
An Unexpectedly Difficult Road
When we started All May Prosper in July of 2025, we had big dreams. At the time, we thought starting a brokerage would be a relatively easy road due to the customer relationships we already had and the experience that we had in the industry. Accordingly, we expected a swift ramp-up, but as I have alluded to in previous newsletters, that idealization quickly broke apart.
Our first reality check was when we discovered just how pervasive scams are in this industry. We thought we had precautions in place, but we were not at all prepared for the onslaught we received. Long story short, although we received a bunch of inquiries on the first load we posted, not a single one turned out to be legit. In our ignorance, we were even deceived in one of these cases. Fortunately, everything ended up working out, and through the process, we actually got connected to a real owner-operator who did great work! But the shine of starting a brokerage had begun to fade.
With new precautions in place, we began working on getting new loads covered. This is when our second reality check came into play: so many carriers use factoring companies, and these factoring companies do not trust new brokerages. In fact, many will refuse to work with you until you have been in business for one or even two years! So even when we found legit carriers, most of them were not able to haul the load for us because their factoring companies refused to work with us.
At this point, we knew this would be a more difficult road than we had intended, but we were committed. We weren’t seeing much fruit from our labor, but we pushed on. And then in December, a few very unexpected things occurred in another area of our lives, and everything concerning A.M.P. was put on hold until very recently.
At face value, it seems like things haven’t gone well at all. This venture was something we prayed about beforehand and felt the Lord guide us into, but today an outsider might begin to question why we began the brokerage to begin with. However, if you step back and look at the bigger picture, there is much hope to be found.
Hope Inside the Story
We didn’t know all of the difficulties of starting a brokerage before we began, and we certainly didn’t know that we would be dealing with the situation that came up in December either. But all of these factors have combined into us being in a much better place today than we would have been otherwise.
To start, if we hadn’t faced the challenges we did in the first few months of operating our brokerage, and if instead we had a thriving business by the time December rolled in, we would not have had the hours in the day to manage both the aspects going on in our personal lives along with the responsibilities of All May Prosper. I am not sure what would have happened, but looking back, I don’t know how we possibly could have managed it. Having the flexibility to slow down A.M.P. for that season was essential to getting through it.
But that begs the question, why start A.M.P. back in July at all if we were going to have to slow it down so soon, especially considering we still had monthly expenses we had to pay? Well, that is the best part! Because we started the company back in July, we have been building valuable time as a brokerage for months now, coming closer and closer to enough time in business to work with many factoring companies. Although we still have a waiting period ahead of us, the future definitely looks brighter than what we have experienced thus far, and if we hadn’t started the business yet, we would still have that long road ahead of us.
As a Christian, one verse that has always encouraged me is Romans 8:28, which says, “And we know that for those who love God all things work together for good, for those who are called according to his purpose.”1 The key here is all things. Not just the things that appear to be good at the time. All things. All things work together for good. Looking back, I am sure many of you, Christians and non-Christians alike, are able to think of experiences that felt incredibly difficult and painful at the time but which ended up being essential to you becoming who you are today. Life is full of them. In fact, it is often the hardest experiences that enable us to grow the most. But how easy it is to be discouraged and downcast in the face of difficulty, or even looking back on it.
And we know that for those who love God all things work together for good, for those who are called according to his purpose.
Romans 8:28
We often view things from a very negative perspective, simply seeing the arduousness of the situation but not the good within. Don’t get me wrong, it’s okay to struggle. It is okay to acknowledge when things are hard, as things often are in the business world and especially the trucking industry. Ignoring reality or even our feelings isn’t healthy. But, in the midst of the trouble, one can also remember that good can come out of it, and, as a Christian, that good will come out of it, even when we can’t see it yet. As George MacDonald says in his book Donal Grant:
To let things be as they in reality are, and act with trust in respect of them, is to be a man.2
So today I challenge you to remain hopeful in the midst of whatever you are going through. Remember that the challenges we face are not the end of the story. In fact, they may even be a catalyst for something truly wonderful.
Reference
- The Holy Bible, English Standard Version, Romans 8:28.
- George MacDonald. Donal Grant. Translated by David Jack. Independently Published, 2022 (reprint of 1883 edition), page 284.